Special Message From the CEO: Important Mall Frenzy Update

March 03, 2023

Mall Frenzy is one of GSSEM's best and most attended activities for Brownie through Ambassador Girl Scouts.

We are looking forward to the return of this storied event, but as of now, low Mall Frenzy registrations are once again putting Mall Frenzy in danger of being cancelled.

As of March 2, 2023, less than 500 people have registered for Mall Frenzy. This is quite a departure from past event attendance levels. The contract with Great Lakes Crossing, where Mall Frenzy is being held May 20–21, 2023, requires that at least 1,000 registrants are confirmed by the deadline of March 30, 2023.

These agreements must be entered into in order to secure the commitment of stores and restaurants to stay open after hours with appropriate staffing levels, and for the malls to provide the necessary security, making for a fun and memorable experience for our girls.

If your troop or girls in your troop are planning to attend Mall Frenzy, please complete your registration by the deadline of March 30, 2023. If less than 1,000 registrants are confirmed by then, GSSEM will have to make the regrettable decision to cancel the 2023 Mall Frenzy.

If you have questions or need additional information, please contact me at ceo@gssem.org.

Sincerely,

Monica Woodson, CEO