When creating Girl Scout materials, please follow these guidelines.
Careful presentation of our products and messaging safeguard and strengthen our overall brand.
Everyone in Girl Scouting—including volunteers and partners—has a role in accurately presenting the Girl Scouts' name and protecting Girl Scout-owned marks and symbols from unauthorized, inconsistent, and unlicensed usage.
Brand Guidelines
Important Reminders
Design Consideration
Before creating Girl Scout-branded materials, please remember:
The Girl Scout profiles are retired. The trefoil and servicemarks are the only marks of Girl Scouts. Usage of legacy trefoils and profiles (the 1910s, 1920s, 1978, and 2010) require written approval from GSUSA.
The trefoil is the simplest and most potent expression of Girl Scouts' brand. It can be used internally and externally. When communicating with groups who are less familiar with the trefoil, it should be used in combination with GSSEM or Girl Scout servicemarks.
Trefoil & Service Mark
Trefoil
Trefoil don'ts
Don't shade the trefoil.
Don't outline the trefoil.
Don't put text inside, next to, or around the trefoil.
Don't crop, rotate, use it as a pattern or repeat it in the same application.
Don't crowd the trefoil; it should have clear space (about the same size as the Trefoil you're using on all four sides).
Don't crowd the servicemark; it should have clear space (about the size of two Trefoils of equal size to the Trefoil in the servicemark lockup on all four sides).
Don't change the color of the trefoil in the servicemark lockup. It must remain green.
Community and troop volunteers are permitted to create their
own flyers using the guidelines outlined above.
If you
choose to use the official marks or Girl Scouts' name, you must
submit your materials to communications@gssem.org
for review prior to publication.
T-Shirts, Patches, and Other Branded Items
You must use a licensed Girl Scouts vendor to have any
materials produced. To begin this process, please email productsales@gssem.org.
If you'd like to know more about Girl Scouts' refreshed brand, training is available on gsLearn. The 20-minute course outlines how the brand has been refined to meet the needs of girls today.