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When creating Girl Scout materials, please follow these guidelines.

Careful presentation of our products and messaging safeguard and strengthen our overall brand.

Everyone in Girl Scouting—including volunteers and partners—has a role in accurately presenting the Girl Scouts' name and protecting Girl Scout-owned marks and symbols from unauthorized, inconsistent, and unlicensed usage.

Brand Guidelines

Important Reminders

Design Consideration

Before creating Girl Scout-branded materials, please remember:

The Girl Scout profiles are retired. The trefoil and servicemarks are the only marks of Girl Scouts. Usage of legacy trefoils and profiles (the 1910s, 1920s, 1978, and 2010) require written approval from GSUSA.
The trefoil is the simplest and most potent expression of Girl Scouts' brand. It can be used internally and externally. When communicating with groups who are less familiar with the trefoil, it should be used in combination with GSSEM or Girl Scout servicemarks.

Trefoil & Service Mark

Trefoil

Trefoil don'ts

Don't shade the trefoil.
Don't outline the trefoil.
Don't put text inside, next to, or around the trefoil.
Don't crop, rotate, use it as a pattern or repeat it in the same application.
Don't crowd the trefoil; it should have clear space (about the same size as the Trefoil you're using on all four sides).

Girl Scout Trefoil (PNG) »

Servicemark

Servicemark don'ts

Don't crowd the servicemark; it should have clear space (about the size of two Trefoils of equal size to the Trefoil in the servicemark lockup on all four sides).
Don't change the color of the trefoil in the servicemark lockup. It must remain green.

GSSEM Servicemark (PNG) »

Font & Colors

Font

Font dos

Volunteer-produced flyers, posters, etc should use Girl Scouts' secondary font, Palatino Linotype.

Font don'ts

Don't set type in color (black or white font only).
Don't outline type or add effects.

Colors

Color dos

To add design flexibility the trefoil can appear in colors from the Girl Scout color palette.

Color don'ts

Don't add text, images, outlines, shadows or repeated patterns of the Trefoil.

New Brand Color Palette »

Brand Mark Usage

Using Girl Scouts' Brand Marks

Community and Troop Activity/Event Flyers

Community and troop volunteers are permitted to create their own flyers using the guidelines outlined above.
If you choose to use the official marks or Girl Scouts' name, you must submit your materials to communications@gssem.org for review prior to publication.

T-Shirts, Patches, and Other Branded Items

You must use a licensed Girl Scouts vendor to have any materials produced. To begin this process, please email productsales@gssem.org.

Branding Questions

Please email communications@gssem.org and CC: yjenkins@gssem.org.

Learning Opportunities

Volunteer Brand Training

Training Course on gsLearn

If you'd like to know more about Girl Scouts' refreshed brand, training is available on gsLearn. The 20-minute course outlines how the brand has been refined to meet the needs of girls today.

Access the Training

Log into MyGS.
Click gsLearn.
Click Content Library and enter "GSUSA Brand Ambassador 101 for Volunteers" in the search bar.

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