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Brand Center

Everyone in Girl Scouting--including our partners--has a role in protecting the Girl Scout name and marks against unauthorized, inconsistent, and unlicensed use. Careful presentation of our products and our messages safeguards and strengthens the overall brand. The importance of such vigilance cannot be overstated.


1.  Community and Troop Activity/Event Flyers
Community and troop volunteers are welcome to create their own flyers using the guidelines outlined below. If you do choose to use offical marks or the Girl Scout name, you will need to send your materials to prior to publication.

2.  T-Shirts, Patches and Other Branded Items
Please remember that you must go to a Girl Scout licensed vendor to have any materials produced. To begin this process please contact our council shop at

3.  Branding Questions
Take a closer look at GSUSA's complete branding guidelines by downloading the Brand Cheat Sheet.  If you still have questions, please contact our Communications department at

4. Girl Scout Logos
The Girl Scout logo must be placed on the far LEFT side of every page, flyer, document, etc.  Make sure to leave adequate white space around the logo to avoid "crowding" the logo. GSUSA reccomends to leave at least the same amount of white space around it as the "g." Do NOT stretch or modify logos or servicemarks in any way. Download logos and servicemarks below.



5.  Referencing Our Name
When mentioning our name in copy use either "Girl Scouts of Southeastern Michigan" or "GSSEM."

6.  Required Fonts
Girls, troops, volunteers, etc. are to use to the Arial font and its variations for any design materials that are created.

7. Colors:

  • Black
  • White
  • Green (#00ae58 or r0 g174 b88 or pms 355)​

Girl Scouts and green go together. To ensure that we continue to claim the color and to solidify our identity, embrace green. Be sure to include the "official" green in every piece you produce.​

8.  Photos
Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience. Energy, eye contact, and environment should all be considered when selecting the perfect photograph. When cropping a photograph, the ratio of subject to background should be 80/20. An image with 80 percent girl and 20 percent background will feel immediate and personal. An image with 20 percent girl and 80 percent background will show context and showcase activities.

Download and use the following images for any materials you and your troop create!  Simply click on the image that you like below, and it will open in a new window.  Then, right click on the image and choose "Save Picture As" to save it to your computer.

  • GS_Trefoils
  • GS_ART_profiles
  • GSSEM_Color

PLEASE NOTE:  While the profiles (or "heads") trefoil  can now be used by itself, it should only be used to represent the BUSINESS of Girl Scouting, while the solid trefoil should be used to represent the FUN of Girl Scouting.  That said, 9 times out of 10, you will use the SOLID trefoil instead of the profiles trefoil for items such as t-shirts, flyers, etc.